Theory Chicago overview.

Theory has a life of it’s own that matches the pulse of the River North neighborhood of Chicago. Whether it’s grabbing a bite to eat or gathering with friends for weekend brunch or a private event. Theory prides themselves on superior food, service and comfort all while providing a great view from every seat in the house. The goal of their project with Aelieve was to implement fresh, new designs for their brand including advertisements, menus, apparel and more.